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Hang Loose was founded in 1982 by the Brazilian surfer Alfio Lagnado, in the beginning designing and producing boardshorts for surfers.

 

In 1986, in a daring action, the company held the “Hang Loose Pro Contest”, in Florianópolis, a stage of the ASP world tour, which, in addition to leveraging the brand, was a milestone in the Brazilian Surf History. This surf contest catapulted Brazilian surfing into the world context of professional surfing, as well as the Hang Loose brand that started to be exposed and promoted as a surfing brand all over the world.

 

Two years later, Hang Loose sponsored and promoted the participation of the famous professionals’ surfers Fabio Gouveia and Flávio "Teco" Padaratz in the ASP Worl Tour. The performance of these two surfers on the ASP World Tour, for nearly a decade, marked the importance and relevance of Brazilian surfers at the professional world ranking.

 

The rest is history...

 

Hang Loose is one of the original Surfing brands, with the vision to be a young and dynamic brand, which is a world reference of relationship and environmental, cultural and social respect.

Its mission is to create, produce and promote products related to surfing, skateboarding, snowboarding, music and art, sponsoring many athletes and sport events recognized internationally.

 

Over the years, the brand has developed an extensive line of products in various categories, from clothing, footwear, eyewear, accessories to beauty products and dietary supplements, always focused on consumer satisfaction, respecting the tradition and values of the brand.

 

The brand is always in pursuit of policies and best practices implementation of Fair Trade, Labor Protection and Sustainability in all its industrial productions and sports events, namely using recycled materials, promoting environmental activities with the local population.

 

Hang Loose was one of the first surf brands in the world to be certified by ISO 14001 – an internationally agreed standard that sets out the requirements for an environmental management system.